Marketing Yourself - How to Create Your Personal Value Statement

Hello High-Achieving Entrepreneur Women,

For those of you who do not know me, I am the Chief Solutionary Officer of Masterpiece Solutions, LLC.  Our company provides training in listening, communication, marketing, business strategy and networking skills to high-achieving women looking to move up to the next level in their careers and businesses.  We can help you improve your success and networking techniques.  We also offer virtual and laser coaching to female executives, female career professionals and women-owned businesses.  

We consistently receive calls from women like you who need answers to career and business related questions. They call us because we are known as the "Resource Source".  The top question today was from a female career professional who wanted to know what her personal value statement should contain.  Here is my response…

The key to successful personal brand promotion is getting your personal value statement in front of as many opportunity sources as possible.  You should include derivatives of your personal value statement in all your “collateral” such as your resume, bio, profiles and wherever possible on the Internet.

Some of you may have never heard of a personal value statement.  Briefly, a personal value statement is a precise, well-rehearsed personal statement that highlights your value to a prospective employer or business associate.  It includes your role, how you deliver value to the company and the quantifiable results you’ve achieved. Oh, I forgot to tell you that it is only 20-40 words.  Yes, that’s correct.   A personal value statement is 20-40 words in which you must convey your quantifiable value.

Here's another idea for a collateral piece that can enhance your value:  Produce a short PowerPoint presentation describing your personal value statement.  This is a great way to tell your story when the opportunity for a career discussion arises.  A short PowerPoint presentation is a useful selling tool and a great way to capture your personal value statement, case studies and career path story.   

Need answers, call us or email mail me at drlaureen@drlaureen.com. Until next time!  If you have additional information about personal value statements, post your comment. Lets learn together. 

For more information on building a personal brand, view my article (http://ezinearticles.com/?Career-Professionals—-How-to-Develop-a-Personal-Brand&id=1068176).


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