High-Achieving Women's Blogazine

Help customers remember you by making it easy for them to associate your business with something pleasant or positive, whether it’s a catchy slogan, logo, tagline, upbeat song or a free gift.  Whatever it is, it can be as serious or as silly as you desire.

Here is my thought:  create a personality for your business.  Give your business human qualities that can help you design a selling strategy.  Define your personality by looking at your prime customers and why they buy from you.  Once you know your company’s personality, you can focus your efforts on promoting those traits.

1. Develop a mission statement that shows your reason for being and the value you provide to your customers.
2. Develop a memorable tagline that expresses who you are and what you do.
3. Make a matrix of all those you’d like to reach in the next year and the potential influencers on those people. Develop a timetable and calendar of outreach.
4. Regularly write and issue press releases to the media and on your website.
5. Regularly write articles and pitch feature story ideas to the media.
6. Participate (attend, speak, host, present, show) in at least two national and local industry conferences.
7. Get known for niche expertise or specific industry knowledge (speak, write, present, and teach).
8. Participate and sponsor local charitable efforts; get your name in the program the charitable cause distributes; get your name in the press surrounding the event.
9. Get to know all potential collaborative and strategic alliance partners in your geographic area – let them know you and your areas of expertise and form relationships.
10. Develop tip sheets as to how your company is different than your competitors and why this makes a difference to your end users – your and potential clients. Include these differentiating tips as the basis for all your branding statements.
11. Develop a calendar of local and regional events in your locale and make your company visible in the areas most related to your company and your potential clients’ interests.
12. Post your calendar of appearances and participation on your website.
13. Plan a media release before and after each event.

Branding your company is key to influencing a memorable response in the minds of your chosen audience. It is not only the name recognition of your firm, but also the perceived value of your organization.

Finally, establish your brand by regularly updating the financial value or potential value associated with your brand. Quantify results achieved and add these results to your brand value. Communicate through all methods the value of your brand to those associated with it.

If you want to know how I landed on page one of Google or the secrets behind brand identity and high-end positioning in the marketplace, join the Global Association of High-Achieving Women’s Millionaire Success Club (Platinum Premier Success Circle).

If you want information that will allow you to maximize your footprint, business growth and career success go to the Freebies Page and sign up for a wealth of free information.

Lastly, become a Fan (Like) of the Global Association of High-Achieving Women

Love, Success and Greatness

Dr. Laureen

Million Dollar Solutionist™

Twitter: DrLaureen  
Linkedin: http://www.linkedin.com/in/drlaureen
Facebook: http://profile.to/drlaureen

© 2010 Dr. Laureen

PS: The Global Association of High Achieving Women and Masterpiece Solutions are the sponsors of the free monthly newsletter: Elevations™. This newsletter has three focus categories:  Your Career – Your Business – Your Life and You. If you would like to receive free monthly issues of Elevations™ please provide your name and e-mail address below.

 

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Business cards are not just about phone numbers.  They are a powerful and effective means of communication about who you are.  Do not cut corners here.  Your design matters, as does the quality of paper, the color you use, and even extra touches like embossing.  Never print yours off the computer.  NEVER.

1. Wait until you are asked for your business card.  Don’t give out or pass out your card to everyone.
2. Spend the money to print new cards as soon as you know your information is changing.  Don’t write your new phone number or address on an out-of-date card. 
3. Always have your cards with you.  If you would not leave home without your American Express, then never leave your office without your business cards.
4. When you receive a card, show respect to the other person and always take a moment to look at it and make a positive comment. 
5. When networking, ask if you may contact them to talk more.  Remember:  passing out my card to 20 people does not mean that I will get 20 calls. But acquiring contact information of 20 people guarantees that I will have 20 people to add to my follow-up list.
6. Never refuse a business card – you do not want to create any ill feelings.
7. When traveling, have your business card translated into the appropriate language, using one side for English and another for the language needed.
8. Don’t waste contact information.  How many business cards have you thrown in the bottom of your bag, never to look at them again?  Follow up, even with a quick email to capitalize on your meeting.
9. Make sure you have a high quality well designed business card; it is your brand introduction.

Anne McKevitt, a multi-millionaire branding and marketing expert and one of the most powerful women in Britain had this to say about my business card:  “It has the mark of millions, its colors are exact, the logo hits the mark, the tag line defines the business very concisely, the quality and weight of card stock is superb and most importantly there is no picture on the card.  The information of the services offered are on point, contact information is appropriate (does not contain numerous social media links).  This card will bring in the millions based on it shape alone”. What kind of impact does your card have?  If you are not sure of the impact, give me a call. I help women brand or re-brand by providing them with the right information for their business card and then I evaluate their website for consistency in branding.  If you are ready to expand your business or up level your career, visit my website: http://tiny.cc/oSjwU