High-Achieving Women's Blogazine

Business cards are not just about phone numbers.  They are a powerful and effective means of communication about who you are.  Do not cut corners here.  Your design matters, as does the quality of paper, the color you use, and even extra touches like embossing.  Never print yours off the computer.  NEVER.

1. Wait until you are asked for your business card.  Don’t give out or pass out your card to everyone.
2. Spend the money to print new cards as soon as you know your information is changing.  Don’t write your new phone number or address on an out-of-date card. 
3. Always have your cards with you.  If you would not leave home without your American Express, then never leave your office without your business cards.
4. When you receive a card, show respect to the other person and always take a moment to look at it and make a positive comment. 
5. When networking, ask if you may contact them to talk more.  Remember:  passing out my card to 20 people does not mean that I will get 20 calls. But acquiring contact information of 20 people guarantees that I will have 20 people to add to my follow-up list.
6. Never refuse a business card – you do not want to create any ill feelings.
7. When traveling, have your business card translated into the appropriate language, using one side for English and another for the language needed.
8. Don’t waste contact information.  How many business cards have you thrown in the bottom of your bag, never to look at them again?  Follow up, even with a quick email to capitalize on your meeting.
9. Make sure you have a high quality well designed business card; it is your brand introduction.

Anne McKevitt, a multi-millionaire branding and marketing expert and one of the most powerful women in Britain had this to say about my business card:  “It has the mark of millions, its colors are exact, the logo hits the mark, the tag line defines the business very concisely, the quality and weight of card stock is superb and most importantly there is no picture on the card.  The information of the services offered are on point, contact information is appropriate (does not contain numerous social media links).  This card will bring in the millions based on it shape alone”. What kind of impact does your card have?  If you are not sure of the impact, give me a call. I help women brand or re-brand by providing them with the right information for their business card and then I evaluate their website for consistency in branding.  If you are ready to expand your business or up level your career, visit my website: http://tiny.cc/oSjwU