High-Achieving Women's Blogazine

Are you actively seeking out speaking engagements?  Why not?

Public speaking is one of the most important activities you can do to promote your brand.  Speaking events are an additional opportunity to make money, plus they boost your marketing power and lead to more sales leads.  Public speaking gives speakers a special status, making it easier for speakers to meet prospects. According to the American Society of Association Executives, the conference and meeting industry is a $56 billion dollar market.  To get your piece of that market, follow these six specific steps to get you started today:

1. Research potential organizations, conference and other events that would provide you with more exposure to your potential customers, then develop a contact database.  Start out free for local events and group, then work your way up.
2. Know your niche.  Choose 2-3 topics that relate to your industry.  Your titles should be interesting and you should have a brief blurb describing each topic.
3. Develop a personal bio and make sure it highlights your brand’s ‘tag line’ and speaks to your background.
4. Create marketing materials (post cards, website, podcast, videos, etc) that highlight your speaking topics and promote your brand.
5. Develop a marketing plan and execute it. Visit organizations where you could potentially speak.  The face-to-face interaction will give you a strategic advantage.
6. Maintain your database with copious notes on every conversation you have regarding possible speaking engagements.  Look into sites like Speaker Services (speakerservices.com) and Speaker Zone (www.speakerzone.com), but be prepared to make calls.

6.5         Work on creating your marketing kit.  It should include video demo, professional photos, a press kit and a fee schedule and letters of recommendation.

By following these steps, you will launch your speaking career which will generate anothr stream of income to help you achieve your bold money goals.

I specialize in helping high-achieving women reach their success factor.  I can also help you brand to your next career, business opportunity or build your speaking platform.

If one does not know to which port one is sailing, no wind is favorable. – Seneca

Do you want to wake up every day with a smile and a zest for whatever possibilities the day will bring?  Do you crave a life where your creativity and talents thrive without limits?  If you do, then take the time to plan for your success and happiness.

Many business people fail to prepare a business plan mainly because they are intimidated by the process.  This process does not need to be overwhelmingly complex; but it does require some thought, some research and a conscious effort to put pen to paper or fingers to keyboard. 

Here are 10.5 tips that you must address.  How much detail you give to each step is up to you and how successful you want to be.  Here they are:

1. Identify the purpose of your plan
2. Outline your personal qualifications
3. Clearly define your business
4. Clearly define your market or niche
5. Know your industry
6. Know your competition
7. Do the math
8. Know when to ask for help
9. Pull it all together
10. Keep the plan up to date

  10.5.       Review these steps on a quarterly basis to make sure you are on target

Don’t forget to plan for problems.  Whether it’s a national recession, a blizzard that knocks out communications or mail delivery, or a computer snafu that wipes out important data, glitches will occur.  In other words – expect the unexpected and have a backup plan in place.